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  • Orientation:
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Social Marketing Social Listening Experiences. Editor's Note: This post was originally created in and has since been updated to reflect data. Our updated Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. Source: Facebook. Given that Facebook is the one platform for adultsunderstanding its audience is crucial for devising the social media strategy for your business. Source: Instagram.


Employees: 60, full-time employees as of March source.

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There are 2. Today, there are over 1.

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Facebook first hit the one billion mark in October before crossing the two billion active user mark five years later in Despite having been launched inFacebook remains one of the most downloaded apps in the world. By the end ofonly TikTok beat Facebook in terms of the of total downlo. According to appfigures dataTikTok recorded more than million new downlo globally on its flagship, lite, and regional versions in Three other major Facebook-owned apps appeared on the list: WhatsApp at the third position, Instagram fourth, and Facebook Messenger in the sixth position.

Social media demographics to inform your brand’s strategy in

Facebook has been a consistent contestant for the top ten list for several years despite the entrance of newer apps into the market. The largest demographic group of Facebook users is between the ages of 25 and 35 years.

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Here, 2. Surprisingly, a diversity report by Facebook indicated that there are more male staff than females. However, the company is working extra hard to increase diversity in its workforce as the percentage of male employees continues to trend down compared to the rise of the female workforce. India has the highest of active Facebook users at million Statista, January Only Indonesia million and Brazil million are the other countries in the world to have over million active Facebook users.

Facebook revenue and usage statistics ()

This deep penetration in other countries especially non-English speaking countries can be attributed to the fact that there are different languages supported on Facebook. With over 2. On average, Facebook users open the app at least eight times a day, with the average US user spending at least 38 minutes a day on the app.

Out of at least five hours spent by US users on their apps dailymuch of it is spent on Facebook. This is more than they spend on any other app, including music, video, shopping, among others. According to a report on StatistaFacebook is the most popular social media platform in terms of engagement in the United States.

Facebook: distribution of global audiences , by gender

InFacebook users spent an average of TikTok was the second-most popular app at that time, with its users spending at least The media industry has the highest of Facebook posts published at Sports teams and non-profits are also other high-publishing industries at Food and beverages are at the lower end at an average of 2. This brings the median to 5.

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Across all these industries, the highest engagement rate on Facebook is 0. Influencers at 0. As you can see, the of posts shared does not directly impact the engagement rates. A lot of research has been done to help determine the best times to post on Facebook. However, even though most sources give out different answers, the bottom line remains the same: it all depends on what your brand is all about and who your target audience is. According to Hubspotthe best time to post on Facebook during the week is at 9 A.

This is also loosely translated to 8 A. M in some regions. This time would be ideal as this is when most people are checking on their social media platforms as they commute to work.

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According to a study by Sprout SocialFacebook posts perform better on Wednesdays and worst on Sundays. Images remain the most popular form of content on Facebook, receiving engagement rates of 0. The least popular content type is link posts which only get 0.

Facebook by the s: stats, demographics & fun facts

With an advertising audience of 2. In the U. Unlike most other social media platforms like SnapChatLinkedInand TikTokFacebook statistics indicate that the platform is ideal for all people regardless of their age, gender, or financial status. For instance, Snapchat and TikTok are more focused on the younger generation Millennials and Gen Zswhile LinkedIn is ideal for working professionals. On the other hand, Facebook is a platform that can be used by all ages, from boomers to Gen Zs. This makes it the holy grail for marketers that wish to advertise products or services with a broad target audience demographic.

Furthermore, the CTR on Facebook is quite appealing compared to other social media platforms.

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The highest Click-through rate for Facebook is 1. Besides being able to reach their target audience, Facebook has made it easier for brands to interact with their customers as they enhance and build their relationships.

Furthermore, Facebook has also put measures in place to make it easy for marketers to refine their marketing strategies to help target the right audience. Using Facebook as the preferred marketing platform allows marketers to save up on time and costs. Out of the total of those surveyed, a ificant portion said to get their news from Facebook. We are also gradually shifting away from the fake news era as platforms such as Facebook have implemented new fact-checking policies to ensure that whatever is shared on the platform is correct and accurate and does not mislead other users.

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The social media demographics guide

Show all. Company Info. Facebook users at the end of each respective year as of December Source: Statista. Distribution of Facebook users worldwide by gender as of January Source: Statista. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing. Related posts. Comments are closed.

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Demographics are no different.


Facebook is the largest social media platform online, both the time on the platform and its daily active user base has grown year-over-year since its humble beginnings in a Harvard dorm room.


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